And all through the mall
The shoppers were spending
They were buying it all.
They were scooping up candy
Decorations and masks
How much were they spending?
Oh, don't even ask!
With all of these dollars
And credit cards flying
Halloween's now huge
In holiday buying.
Merchants and restaurants
And businesses galore
Have used Halloween
To sell even more
You, too, can get a piece
Of this spending flurry
But Halloween's tomorrow
So you better hurry
"It's a holiday for kids,"
I hear you say.
Yeah, just visit a bank
On Halloween day
All the tellers wear costumes
Some even quite funny
And these are the people
Who've got all your money
Halloween's now part
Of all business culture
So if you use it too
You won't seem like a vulture
"But, Rhonda," you cry,
"There's only one detail:
The business I own
Isn't in retail."
It's not like a lawyer
Has much they can do
They can't really offer
A special Halloween sue
Use Halloween to let clients
Know of them you've been thinking
So they'll remember your name
Through all their December drinking
You can send them a card
Or throw them a party
It's different than Christmas
You'll seem like a smarty
Run a Halloween special
Offer good things to eat
Be creative, be clever
Find a trick, find a treat
If nothing works now
When Halloween's near
Just cut out my column
And save it till next year
Then plan a promotion
With a Halloween tie-in
One that will get all
Your customers a buyin'
As I close out this column
Only one thing's to write:
"Happy Halloween to all
And to all a good fright."
http://finance.yahoo.com/columnist/article/entrepreneur/11294
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